An understanding of cultural color and symbolism is essential to anyone doing business with other countries and other societies.
These associations with color have been a part of many societies for centuries and you must be aware of both the positive and the negative implications of using particular colors when marketing to these societies.
However, if you are marketing to a particular ethnic group it is wise to take into account their color associations to maximise your impact.
By mixing appropriate amounts of different colours however you can often neutralize inherent negative cultural connotations....
Yes m talking bout Black Friday 'Black' color associates with Funeral, Death and Mourning in West also with Power and control whereas in Japan, India, Middle East, Central Asia, Thailand, Judaism and even most parts of Asia including PAKISTAN it is a color of unhappiness, evil, darkness, bad luck, anger and apathy.... Its even not about religious implications in our society it is the cultural i nheritance of color association since centuries...So black culturally associated with unhappiness and to use this with Jummah is wrong...becuz Jummah ki fazeelat bohat ziyada hai Islam main...so i wd like to request all the corporate sector to not mix ur cultural norms with our social norms |